diff --git a/README.md b/README.md
index 18a82d7..bfc5681 100644
--- a/README.md
+++ b/README.md
@@ -1,4 +1,4 @@
-# WordPress Security Manager — releases
+# Nolimit Security — releases
 
 This repository holds released builds only. The source lives in a private
 repository; this one exists so a WordPress site can check for and download an
@@ -6,9 +6,22 @@ update without needing any credentials.
 
 ## Install
 
-Download `wordpress-security-manager.zip` from the latest release, then in
-wp-admin: **Plugins → Add New → Upload Plugin**.
+Download `nolimit-security.zip` from the latest release, then in wp-admin:
+**Plugins → Add New → Upload Plugin**.
 
 After the first install the plugin updates itself from here — it reads the
 latest release on this repository and offers it on Dashboard → Updates like any
 other plugin.
+
+## What it is
+
+Firewall, login protection with two-factor, country filtering, honeytraps,
+malware and vulnerability scanning, and an AI analyst that watches the site for
+you. It works on any WordPress site and knows about WooCommerce's checkout, My
+Account and store API where they are present.
+
+No telemetry. Nothing is sent anywhere, and there is no account to create.
+
+Part of the **Nolimit** family, which shares one menu in wp-admin: Nolimit
+Security, Nolimit Cache, Nolimit Assistant, Nolimit Discounts and Nolimit
+Subscriptions.