diff --git a/assets/icon.svg b/assets/icon.svg
index 0260d9f..c45492b 100644
--- a/assets/icon.svg
+++ b/assets/icon.svg
@@ -1,16 +1,29 @@
 <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 128 128" width="128" height="128" role="img" aria-label="WooCommerce Email Discount Manager">
-  <!-- Drawn as paths, never as <text>: an SVG that leans on a font renders
+  <!-- #1a7a52, and deliberately NOT WooCommerce's own brand purple (hex
+       7f-54-b3, written broken up on purpose so a palette check cannot
+       mistake this explanation for a use of it).
+       The whole point of dropping "Woo" from the plugin name was to stop
+       implying an official tie to Automattic, and a mark that keeps their
+       purple says visually exactly what the rename stopped saying — a colour
+       is harder to defend as coincidence than a name. Green also reads as
+       savings, which is what this plugin does.
+
+       Chosen to match the old colour's WEIGHT, not just to differ from it:
+       5.32:1 on white against the purple's 5.50:1, so the badge and the
+       envelope keep the same contrast at the size below.
+
+       Drawn as paths, never as <text>: an SVG that leans on a font renders
        differently on every machine that opens it, and WordPress shows this at
        roughly 40px on Dashboard → Updates — the size where that is the
        difference between a mark and a smudge. The proportions are tuned at
        40px, not at 128: the badge is deliberately oversized so the percent
        sign survives being shrunk to a dozen pixels. -->
-  <rect width="128" height="128" rx="28" fill="#7f54b3"/>
+  <rect width="128" height="128" rx="28" fill="#1a7a52"/>
   <rect x="13" y="30" width="74" height="52" rx="7" fill="#ffffff"/>
-  <path d="M13 36 L50 62 L87 36" fill="none" stroke="#7f54b3" stroke-width="7"
+  <path d="M13 36 L50 62 L87 36" fill="none" stroke="#1a7a52" stroke-width="7"
         stroke-linecap="round" stroke-linejoin="round"/>
   <circle cx="90" cy="90" r="32" fill="#ffffff"/>
-  <g stroke="#7f54b3" stroke-width="6" fill="none" stroke-linecap="round">
+  <g stroke="#1a7a52" stroke-width="6" fill="none" stroke-linecap="round">
     <circle cx="80" cy="80" r="6"/>
     <circle cx="100" cy="100" r="6"/>
     <path d="M76 104 L104 76"/>